WHAT IS INFLUENCER MARKETING?
Influencer marketing is a marketing tool designed to leverage the power of personal connection to grow your business. Brands utilize “influencers,” or individuals with a large following and authority in niche industries, to reach and build relationships with highly targeted audiences via engaging content. Whether influencers reach consumers through photos, videos, vlogs, or blogs, influencer marketing is a proven method of communicating your brand story in an authentic way.
Consumers are using notable blogs and powerful social media platforms, like Instagram and YouTube, to inform their purchasing decisions, seeking brands who provide quality user experiences, foster genuine relationships, and whose brand story aligns with personal sentiments.
Influencers have the power to promote such brand affinity and create authentic content to niche segments, ultimately driving traffic and sales. A rapidly growing marketing strategy, influencer marketing allows you to reach your target consumers on the channels that matter most to them through a voice that matters most to them.
HOW CAN TORTUGA HELP?
THE TORTUGA DIFFERENCE
Here are some examples of influencer marketing campaigns we’ve created for our happy clients!
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