So you’ve created an amazing product or service that you believe in, but nobody is buying it. You’re not getting the sales numbers you want and you’ve decided to turn to video marketing in hopes of boosting sales and increasing your conversions. Great! You’ve made a wise decision, but with hundreds of videos out there, how could you possibly create a video that provides a solid ROI and gets the conversions you’re looking for? Here are 5 steps to creating an EPIC marketing video that’ll do just that.
Step 1: Create A Strategy
In order to create an epic marketing video that’ll sell itself and bring more customers, you’re going to need to create a strategy. Start with finding out what it is you’re trying to convey in your sales video. What about your product or service makes you different from your competitors? Why should they choose you over someone else? What makes you or your brand so special? These are questions you have to know and find out so you can relay a clear message through your video.
Step 2: Don’t Try To Sell
Contrary to popular belief, don’t try to sell. Consumers won’t buy from you if you have a sales video that tries to push a product or service that they don’t need. Alternatively, try teaching them something instead. Create the need for your product or service by showcasing a common problem your consumer might run into, and how purchasing your product or service can help solve that issue.
Step 3: Tell A Story
Tell a story in your video that will allow your consumers to connect with you or your brand. They’ll want to take action right there and then if you focus on connecting with their emotions. For instance, you could tell them why you created your product or brand. Did you share a same concern as your customers? Try to understand your audience and create an authentic, compelling story that your audience can relate to.
Step 4: Speak Through Your Brand
While you want to reel in your consumers by telling a compelling story, you want to always be authentic when you do. Authenticity is a major factor in getting your audience to engage. Customers are sharp – and they’re quick to point out when someone isn’t being genuine or authentic, so it’s important to showcase your personality through your product or brand that will make your sales video memorable and relatable.
Step 5: Ask For The Close
Now that you’ve created a compelling story, come to a close by enforcing your product or service that will help resolve the issue for your prospects. Include a call to action at the end of your sales video so that the viewer knows exactly what to do next. This can be in the form of a subscription sign-up, or a like, share, or comment button.
If you follow these steps, you’ll surely be on your way to creating an EPIC marketing video! Still need help creating a compelling story and finding your brand’s niche? Book a Strategy Session with us and we’ll walk you through our process. We work with a variety of well known video production companies in raleigh like Blueforest Studios. No project is too big!